CASE STUDIES
OKC CORPORATE COMMUNICATIONS
Traveled to Portland to work with Nike staff, Broadcast and Marketing on announcement strategy, internal video piece and to gather photo content for launch
Worked with uniform designer and Nike staff to shape uniform narrative to be reflected in official press release and Broadcast video
Met with league office Diversity and Inclusion staff to best facilitate message and launch to local community
Worked on official narrative and messaging with members of the AICC for launch, as well as to craft invitation for tribal nation leaders to visit corporate offices
Developed list of influencers both local and national to send jerseys via Nike distribution
total estimated audience
5,776,863
total publicity value
$76,478.00
2018-2019 OKC JERSEY “CITY EDITION” UNVEILING
2019-2020 UNIFORM KIT UNVEILING
Actively worked with Corporate Partnerships, Marketing, Basketball Operations and Broadcast to gather creative and press release elements and form messaging
Worked alongside staff at National Museum & Memorial to ensure correctness of information, formation of narrative and to create cohesive launch plan
Created multiple press releases and PR plans for different launch plans\
Shared information with media on an embargo basis to help establish narrative and for immediate news hit on morning of launch
total estimated audience
242,806,720
total publicity value
$2,518,505
2017 MLS ATLANTA ANNOUNCMENT
27 media outlets were in attendance for the April 16 press conference
In market media tour Alexi Lalas at program kick-off
The press conference on April 16 garnered 18 original national broadcast media hits regarding Major League Soccer coming to Atlanta including 10 one-on-one interviews with Arthur Blank, Commissioner Don Garber, Mayor Kasim Reed, and Alexi Lalas o Total Impressions: 18,191,571 o Editorial Value: $82,714,655.00 o Hyper-local online coverage from all sites
TOTAL IMPRESSIONS | 18, 191, 571
EDITORIAL VALUE | $82,714,655
HYPER-LOCAL ONLINE COVERAGE FROM ALL SITES
